PRIVACY POLICY
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Last updated: May 2026

1.Who We Are
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‍The Midlife Alpha Ltd is operated by Anthony Healy. Our website is located at www.themidlifealpha.com. For any privacy-related queries, contact us at anthony@themidlifealpha.com.

‍2. What Data We Collect
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‍We collect personal data when you:
- Submit a form on our website (name, email address, phone number)
- Purchase a product or service (name, email address — payment data is processed securely by Stripe and never stored by us)
- Subscribe to receive a free chapter or lead magnet (name, email address)
- Contact us directly by email

‍3. How We Use Your Data
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‍We use your data to:
- Deliver products and services you have purchased
- Send you content you have requested (e.g. free chapter)
- Send you relevant email communications about our programmes and offers
- Respond to your enquiries
- Improve our website and marketing
We do not sell your personal data to any third party.

‍4. Legal Basis for Processing (UK GDPR)
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‍We process your data under the following legal bases:
‍Contract — to deliver services you have purchased
‍Consent — for email marketing and lead magnets
‍Legitimate interests — to improve our services and communicate with prospective clients

‍5. Third Parties We Share Data With
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‍We use the following trusted third-party services:
‍Stripe — payment processing (stripe.com/privacy)
‍ActiveCampaign — email marketing and automation (activecampaign.com/privacy-policy)
‍Zapier — workflow automation (zapier.com/privacy)
‍Webflow — website hosting (webflow.com/legal/privacy)
‍Meta (Facebook/Instagram) — advertising pixel for remarketing (facebook.com/privacy/policy)
‍Google — analytics and search (policies.google.com/privacy)Each of these providers operates under their own privacy policy and data processing agreements.

‍6. Cookies
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‍Our website uses cookies to improve your experience and support our marketing. T
hese include:
‍Essential cookies — required for the website to function
‍Analytics cookies — to understand how visitors use our site
‍Marketing cookies — including the Meta Pixel, used to show relevant advertsYou can manage your cookie preferences at any time using the cookie banner on our website.

‍7. How Long We Keep Your Data
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‍We retain your personal data for as long as necessary to deliver our services and comply with legal obligations. If you would like your data deleted, please contact us at anthony@themidlifealpha.com.

‍8. Your Rights Under UK GDPR
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‍You have the right to:Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent at any time
Object to processing based on legitimate interests
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, contact us at anthony@themidlifealpha.com.

‍9. Data Security
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‍We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or misuse.

‍10. Changes to This Policy
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‍We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.

‍11. Contact
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‍The Midlife Alpha Ltd:
‍anthony@themidlifealpha.com
‍www.themidlifealpha.com